Tatiana brings over 20 years of expertise in Strategy, Communications and Marketing, specialising in Consumer and Corporate Communications, as well as Issues and Crisis Management. She has successfully led teams for FTSE 100 and ASX 100 multinationals across the UK, Europe and the Asia-Pacific region. Starting her career as a Queensland-based print and TV journalist, reporting for News Corp and the Nine Network, she later transitioned into Public Relations.

Over the years, Tatiana has worked for boutique agencies and global industry leaders throughout the UK, Europe and Australia giving her a broad perspective and deep understanding of the domestic and international business landscape.

She has extensive experience creating and overseeing successful strategies and campaigns for large corporate and consumer brands as well as small-to-medium businesses within a number of sectors including aviation, tech, FMCG, tourism, retail, finance & insurance, energy, transport & logistics and not-for-profits.

A skilled leader, Tatiana thrives on motivating and developing teams, from senior executives through to early-career professionals, helping them uncover and maximise their potential. Her unique blend of business acumen and creative vision enables her to craft compelling content, identify untapped opportunities and apply best practices in reputational management.

Passionate about building impactful strategies that deliver meaningful results, Tatiana is committed to helping The End Game® clients overcome challenges, capitalise on opportunities, and achieve sustainable success.